The Paradox in News Broadcasting

• Smartphones are becoming the primary channel for news consumption.
  

• However, news broadcasters still use horizontal linear TV format for mobile, a format that is inappropriate as people tend to hold their phone vertically.
  

• A mobile-first vertical experience is becoming a must-have to boost mobile audiences and engagement.

• Deliver a mobile-first experience without changing your existing workflow.
  

• Boost your audience, including Youth and Senior market segments.
  

• Extend your mobile audience's average viewing time.
  

• Differentiate on Social Media with vertical formats.
  

• Become the place to be for advertisers.