Smartphones are becoming the primary channel for news consumption.
However, news broadcasters still use horizontal linear TV format for mobile, a format that is inappropriate as people tend to hold their phone vertically.
A mobile-first vertical experience is becoming a must-have to boost mobile audiences and engagement.
Deliver a mobile-first experience without changing your existing workflow.
Boost your audience, including Youth and Senior market segments.
Extend your mobile audience's average viewing time.
Differentiate on Social Media with vertical formats.
Become the place to be for advertisers.