SOLUTIONS BY INDUSTRY
Broadcasting
Revolutionize the broadcast experience with a unified solution for content management, production, and distribution
Get your content to audiences wherever they’re watching, quickly and efficiently, with cutting-edge software solutions tailor-made for the broadcast industry.What’s keeping you from getting your content to audiences quickly and efficiently?
Disorganized Assets
Your valuable content is scattered, costing you precious time and drowning you in disorganization.
Fragmented Audience
Your content struggles to reach audiences where they are, leading to missed relationships and potential revenue.
Inefficient Monetization
You've got a deep library of content, but don't have the right tools to implement effective cross-platform monetization strategies.
A unified platform to execute your broadcast content strategy
Backlight's solutions help you maximize content value, expand reach where audiences are watching, and strengthen asset organization so you don't miss out on maximizing profits or waste precious time and money with disjointed media workflows.TOUCH
Live content
Live production & event management
Live multicasting and hyperdistribution
Live clipping, editing & publishing
AI-assisted content curation
TOUCH
Content hosting
All-in-one CMS and CRM platform
No code app creation
Ad-supported, transactional, and subscription monetization
Simplified and centralized distribution across devices
TOUCH
Distribution
Automated programming of linear Playout for O&O or FAST
Channel Verticalization
Channel and app localization
Native and third-party graphics support
TOUCH
Asset management
Media management
and content indexation across any storage – in one place
and content indexation across any storage – in one place
Collaboration and review
Adobe and Final Cut Pro integrations
AI tagging and transcription
Your step-by-step plan for broadcasting success
1
Remove frictions in your digital workflows
Streamline content access for multiple teams using a unified, easily searchable system and seamlessly integrate with an entire ecosystem of technology partners to extend your workflows.
2
Create and Distribute Digital Content
Grow content production in volume and variety. Leverage live content with quick turnaround tools to create audience-centric clips, stories, highlights, and live broadcasts. Easily monetize existing content with sponsored posts on social, subscription-based O&O platforms or ad-supported streaming with dynamic ad insertion.
3
Reach Your Audience Where They Are
Create new and innovative content experiences that engage a broad audience, delivered in the right formats for quality streaming. Distribute vertical, branded content across Web, Mobile, OTT, Connected Devices, and FAST platforms.
Trusted by broadcasters everywhere
Cédric Pierre-LouisDirector Of Programming | African Fiction Channels, THEMA (Canal+)
"I would recommend iconik to any company that wants a powerful, easy-to-manage, easy-to-scale media management solution for a reasonable cost."
Read more about how THEMA created efficient cloud video workflows.
Robert HodgesDirector of Audience and Content Strategy | Discovery
"What we don’t want to do is have seven different workflows delivering that content; we want one workflow that delivers to all those endpoints. And that’s what we achieved with Backlight Clip and Live Studio."
Read more on how Discovery+ generated over 400 million views for its Tokyo 2020 Olympics coverage.
-1.png?width=300&name=Solutions%20Broadcast%20-%20Image%20(Be%20the%20First%20to%20Publish%20Breaking%20News)-1.png)
Discover your solution
TOUCH
iconik
Iconik is a versatile, hybrid-cloud media management and collaboration hub transforming how media-rich teams manage and interact with digital assets. Iconik connects people with their media via a flexible platform for managing media across cloud and on-premise storage, AI-enhanced asset discoverability, and seamless collaboration.
TOUCH
Backlight Live Studio
Create and repurpose, multi-stream, and monetize your live events. Backlight Live Studio is your cloud control room for live sports, pop-up channels, or recurring streaming events, simplifying the scheduling, creation, and monetization of your live events across every platform.
TOUCH
Wildmoka Clip Studio
Capture exciting moments from live programs. Deliver instantly to a wide audience. Wildmoka Clip Studio allows you to make the most of the commercial value of your owned content by creating clips and highlight reels from live feeds without technical skills.
TOUCH
Zype Playout
Build & monetize linear TV with Zype Playout. Drag-and-drop programming of live or on-demand videos into linear streams for distribution across broadcast and digital platforms.
TOUCH
Zype Streaming Platform
Manage, monetize, and distribute video across web-based platforms. Zype Streaming Platform is a cloud-based online video platform with a built-in CMS, CRM, embeddable HTML5 video player, tools for encoding, distribution to web-based platforms, and consumer and content analytics.
Broadcasters need solutions that bring agility to their digital content strategy with new content production and distribution models.
The digital landscape constantly changes, and broadcasters seek agile solutions to enhance their content strategy through innovative production and distribution models.
At Backlight, we recognize your aspiration to create unique, engaging content experiences. To achieve this, a mastery of your entire content library (both new and archive) and the tools to maximize its value.
The challenge lies in the scattered nature of your content and the fragmented audience, creating a sense of disorientation and time constraints.
We firmly believe in a superior approach to handling vast media assets and delivering content to audiences precisely when engaged, regardless of location or streaming device.
Our ability to help customers master their content chaos is reflected in the longstanding success of numerous broadcasters who have chosen to partner with us.
It's time to move away from the confines of fragmented content chaos and elevate yourself to a master in media management and distribution with Backlight.
Our ability to help customers master their content chaos is reflected in the longstanding success of numerous broadcasters who have chosen to partner with us.
It's time to move away from the confines of fragmented content chaos and elevate yourself to a master in media management and distribution with Backlight.
